![]() It is sometimes referred to as the “Netflix of gaming” and similar to Xbox’s Game Pass, this game pass’s key attribute consists of downloading games to the users’ consoles rather than streaming the game content to consumers. As technology continues to improve and the cloud gaming industry keeps on growing, the overall demand for new games will continue to increase since new consumer groups will enter the gaming industry. Its success is most likely due to its more technologically advanced platform, which offers the possibility to play a game on any device without the need to own the physical hardware required to process such games or needing a local copy of the game itself. For example, Amazon, an e-commerce company with relatively little experience in the gaming industry has just released a new gaming service (through the clouds) called Luna, which is set to rival Microsoft’s xCloud, Google’s Stadia as well as Apple’s Arcade.Ĭloud gaming, also known as gaming on demand, has the potential to expand its market for premium games beyond the current PC and console audience by reaching a larger customer base on any type of device. As today’s society now relies on simplicity and practicality, there has been a gradual shift towards cloud gaming which has inevitably led to the introduction of new competitors on the market and in the video game industry. Excluding PC producers, the main competitors in the gaming industry are Nintendo (Nintendo Switch and other consoles), Sony (PlayStation) and Microsoft (Xbox). Video game producers have spent billions of Euros on R&D to release the newest and most technologically advanced video games with the aim of capturing an extra percentage of market share. The More Traditional Gaming: Console/PC and the Push Toward Cloud GamingĮver since the early 1950s, the video game industry has slowly made its way into becoming one of the most prevalent forms of entertainment in today’s society. In this article we are going to provide an overview of the gaming industry and its trends starting from the more traditional console and pc which are moving toward the cloud, to the newest trends in the mobile gaming, such as hyper-casual games, to then finish with the new possibilities enabled by eSports and streaming.
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